Thursday, July 21, 2016

Products from 0 to 1 Chinese companies next exam

Lei feng's network by the writer Li Zhiyong, plank road programmer of the Decade.

Products from 0 to 1: Chinese companies next exam

New technologies appeared, tend to have a great deal of deception, such as VR and AR.

This deceptive from both: on the one hand they always have a huge imagination ignited people's enthusiasm, let their excessive expectations; cool people on the one hand and see the deficiencies and risks of new technologies, instead of at a distance. The former leads to VC money, which can lead to missed opportunities. These new technologies to cool, it would need to go back to the basics of methodology.

YSL Galaxy S5 Case

| Both from 0 to 1

Peter Thiel told a story from 0 to 1, but to make the future more clearly require further decomposition, decomposition technique called from 0 to 1 from 0 to 1 with products ranging from 0 to 1. This is not hard to understand that when Turing's proof and von Neumann architecture is completed, from 0 to 1 in fact completed on the computer. But in fact only after the transistors appeared Apple was released in 1979, his first Apple computer, the personal computer as a new category and its products from 0 to 1 is finished. From this example we can see that technology from 0 to 1 and products from 0 to 1 difference between the key components of the maturity (is there a transistors) and product integration. This again reflected in their smart phones, iPhone was neither the first mobile phone with Internet access, is not the first touch-screen phone, it highest level of system integration, provides a complete experience, and so become a landmark symbol of smart phones.

The latter point easily overlooked by some Chinese companies, because this is shanzhai products quickly sold the bones there are essential differences. Cottage represents a clear imitation of objects, is a profile of the market, this time winning will often replace the overall winners of the local, as my screen is bigger, my CPU is faster. Said to improve overall integration of products, across the border from 0 to 1 when needs is systems integration, simple good CPU, good screen and not help but need to connect regional efforts.

Products from 0 to 1: Chinese companies next exam


| Outdated ideas destined to make people ineligible to lead

In the late Qing dynasty there was a vigorous movement, movement in a typical slogan is: high school, Western learning for use. Effect that can mimic boats Cannon as a tool, so we sent people to study, cooperation with the West has learned it is finished, can still maintain a traditional rehabilitation on the basis of excellence. Results are obvious, the Westernization movement though it may have some effect, but it was a complete failure of the Westernization movement. Key lies in boats shot is actually the product of a dynamic system, needed a system to support rehabilitation of mere imitation does not strengthen. And social decision-making power remained in the hands of a large bureaucracy and the bureaucratic system of resource allocation is not aware of this technology development is a systematic project, which would have moved the money to repair this happening at the summer palace. Social resources cannot be enough to support the development of boats blasting required. So we can learn to speak body features, impossible to support Government in the first place.

Slightly extended, we can pass the cottage is bound to result in the loss of lead qualification in a technology wave.

Cottage when a product is a process: get a sample, according to which copy themselves (or find an ODM manufacturer) also makes a similar product, then start selling, marketing, channels, and eventually earn a profit on the hardware. The key here is not a polished product, but sales and cost control, as well as a product of patience and commitment are poor.

Technology wave driven by a core characteristic of next generation products are: software integration. Software integration is a new situation, and no one really has experience in dealing with. We can take the PC, mobile phone, Echo compared to image specific meaning to perception and software integration:

The separation of hardware and software for PC, you can reinstall the operating system or earlier operating system to install their own. But to the mobile phone operating system imposes the Basic, few people own mobile phone to reinstall an operating system, in the mobile phone is open inside the app store, but normal is also tied with app store, this is totally different from the PC. To Echo this product, installation applications this process is transparent, the user only has the right to use, hardware and software are integrated into a service, this is the software integration.

Software integration means integration requires more of the original design of the product can be used, which takes time, requires resources, under which is the stronghold of the blind spots, fake time spent time on these two points. This line of thinking as well as differences in input to build the next generation of products will have a fundamental impact on results.

When the iPhone came out cell phones can be fake, but Amazon Echo the special high level of software integration, itself still in the exploratory stage of the product is not fake. It can be seen that although a wave of people running in this way, but then killed a lot because hastily shanzhai product has no value to the user, and lose most people will lose confidence in such products.

Failure there are many, some failure stems from the operation itself, while others are derived from the implementation. This failure is of ideas of the above fails, and does not come from executive level. For failure of Western learning for use in middle schools.

| Play differences

Knowledge is easy to deduce from above to create new technologies new products under the tide of play differs from the past, the foreign companies seems to be common sense, but many rely on fortress mode, it seems, is field examinations.

New products, new products in the game to complete the first accumulation breakthrough product from 0 to 1, a process that could continue for a long time, and there might not be any returns. If you didn't complete the process and keep the product listed in a hurry, no matter how to enhance sales and so on, that have no real effect, excessive publicity will swiftly and may even lead to negative effects.

In the process of product from 0 to 1, audiences are not more is better, but the more positive the better. Millet so-called participation here still has an irreplaceable value, it is only possible in this future-oriented new category there's really a sense of participation. Determines whether the product changed from 0 to 1 break-through is not difficult, as long as it functions how to match the user's expectations. Robots of this type of product in big trouble here, because it gives the expectations are too big, so the robot nearly impossible to cross the threshold of products from 0 to 1.

Cottage style is clearly different from above, because it is a market that already exists, so it can be done quickly, you must later is the melatonin to promote. The new category must be innovative enough and focus on whether or not to cross the threshold from 0 to 1, behind it needs strategic patience is very different. YSL Galaxy S5 Case

| Summary

Summary view, we can so told: Dang technology mature degrees crossed from 0 to 1 of process Shi, like microprocessor of appeared actually let PC became may, that build new products of opportunity on will comes, but this when face of still is early market, then need real like this field of user participation came in formed benign interactive, cumulative reputation and potential, completed products Shang from 0 to 1 of accumulated, once crossed products from 0 to 1 of mark, that is real punches of moments. YSL Galaxy S5 Case

Apples are wonderful, estimates should not be copied in its accumulation of product from 0 to 1 are completed within the company. Domestic enterprises are somewhat fake root, usually not very good at doing products from 0 to 1 that polished, so technology-driven new wave can be seen as a new round of examinations.

Lei feng's network (search for "Lei feng's network", public interest) Note: the author Li Zhiyong, a thinking, fun public: zuomoshi (wonder)

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