Since the beginning of March, domestic ROM has several events in the market. First cloud OS is Baidu's sudden exit, let the whole ROM industry is one of shock. Tencent and 360 has announced its own ROM and into beta. One plus, terminal manufacturers such as Lenovo magic workshops also revealed that in actively developing independent ROM. Ice fire days ROM the market suddenly become extremely complex, and even make one elusive. Also has country scientific and technical media therefore argued, Android ROM struggle of China's Smartphone market has entered a new era of 2.0.
In fact, tidy ROM domestic market development, will find the ROM has gone through three stages of development, currently the ROM competition has entered the era of 3.0. ROM of 1.0 times is first period to third party ROM developers mainly, they by in ROM in the pre reset App of commercial mode get profit; ROM of 2.0 times is Internet company and terminal manufacturers will ROM as mobile Internet of entrance and expand layout; and ROM of 3.0 times, is now is experience of stage, is to millet, and Ali, and Tencent mainly of Internet giant will ROM upgrade to building ecological system platform of height, and this is ROM of maximum value where.
ROM 1.0 times: third party ROM with built-in App to profit, competitive clusters
ROM the market is probably in the spring of 2011 to enter. At that time, Android market growing rapidly, due to a large number of users are not satisfied with the native Android, they start by "flashing" to experience the ROM by third parties. And, at that time a large number of hardware manufacturers to software technology strength is relatively weak, many manufacturers choose to work directly with third party ROM developers. ROM and therefore a large number of third parties the company grows rapidly, Le frogs OS, snacks, such as OS, and so on.
At that time, third parties see is ROM ROM companies tremendous business value hidden behind the built-in App, mainly using ROM preset App for a profit. Many ROM with software developers, game developers, will apply a preset to a ROM for dividends. Even some unscrupulous developers or companies with a virus, some deduction software, virus software, adware, built-in and profiteering.
In this vicious business models driven by, the final result is a Terminal experience problems. Many terminal manufacturers have to give up cooperation with third party ROM, began the development of autonomous ROM. Also many third party ROM lost hardware support, to decline.
ROM 2.0 era: terminal manufacturers and Internet companies started to seize a portal
With terminal manufacturers and Internet giants have entered, many third-party ROM to its decline, then also enter the ROM 2.0 era.
First terminal manufacturers began to pay attention to software operating experience, and have launched their own ROM. Including Huawei EMUI, OPPO Color OS, gionee Amigo OS and others, mobile phone manufacturers with their own ROM start to do better and better, plus a combination of hardware and software, Terminal experience is also improved. Layout independent ROM terminal manufacturers, wanted to build a combination of hardware and software products on the one hand, and enhance the overall user experience of the end product. But also in the layout of the mobile Internet portal, the original terminal manufacturers mindset is just to sell products, products after the sale is no longer control users, after you have your own ROM, terminal manufacturers will be able to contact users through this entrance, by ROM iterations to provide new services and experiences.
Meanwhile, the market for Internet companies are starting to enter the ROM, earlier they were to use ROM to seize the mobile Internet portal, with transfer desktop connected to the mobile network, Internet companies want to extend their desktop to the mobile terminal business. Like early Tencent has launched the QQ-Service, Tita two independent ROM, built-in applications such as QQ, but ultimately ended in failure. Ali first YunOS also has integrated its relevant application, and want to pass with the Shenzhen small and medium sized business cooperative services to the mobile terminal such as Taobao, but the effect is not obvious. Even the recent exit of Baidu's cloud OS also built nearly 75, in its application, over a hundred companies hardware extension to the mobile terminal will Baidu's product, but also because of excessive internal Baidu has also led the user experience issue, this is a big reason for his exit.
ROM 3.0 era: the Internet giant begins to build ecosystem platform
ROM into the 3.0 era, in fact, largely with millet MIUI formed the impetus. Millet in established of early will put MIUI as company of core strategy, "hardware diversion, MIUI take Taiwan, service money" this is millet mode of core value, around with MIUI millet currently can for user provides including medical, and financial, and travel, life service, and millet has began around MIUI in building huge of ecological system, including connection intelligent hardware, and intelligent home, multiple field.
Millet in the ROM as a strategy of building a biosphere, Internet giants such as Tencent, Ali also see ROM this value, and are beginning to use ROM conduct ecological circle layout. Cath Kidston note 3
Tencent returned again after two failed on the independent ROM and it shows that the emphasis on ROM, but this time, the company launched the TOS and not simply in order to seize the mobile terminal's entrance. In October last year, Tencent launched QQ intelligent hardware open platform, intelligent hardware and is designed to help users and service interconnection now Tencent has launched a nationwide doctor two smart WiFi and sugar products. Tencent launched the TOS the intention is to complete the mobile Internet ecosystem of hardware loop. Cath Kidston Note 3 Case
Ali after the deal with Meizu, YunOS also walked out of the trough of new machines. At present, Ali YunOS also positively the layout in smart home, Internet, connectivity and other fields, according to SAIC and Ali had cooperated, venture together to create "running cars on the Internet", and YunOS is an important agreement in hand bridge. It can be said that around YunOS, Ali also built a complete intelligent ecological platform.
When the ROM into the 3.0 era, then entered the era of oligopoly, those without a strong financial, technical and terminal support ROM will be rapidly eliminated, and major terminal manufacturers and Internet giants will rely on strong end-market and system resources supported formed separatist trend. The future, ROM the market will be more the norm, will eventually be like cell phone brand, only those ROM that is competitive in order to survive.
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